Having been involved in affiliate marketing since 2001, we're aware of the value of mailing lists, yet also the problems faced by many affiliates. Not only does it take time to create a newsletter but problems including avoidance of spam filters, implementing and testing a secure and reliable system and ensuring templates work with all mail applications often result in many choosing not to take advantage of their user-base.
A mailing list can be a very lucrative tool if used correctly, but after our own research we realised that many 3rd parties charge top whack, which smaller business can't always afford.
We found that many company's who offered a similar email distribution service often charged high rates, required a minimum 6 month contract or charged in blocks. Therefore if you had 5,001 subscribers, you were being charged the same as as a distribution list of 7,499 subscribers.
We decided to create a system to handle our own mail lists, which has now resulted in ColdSnail Ltd being able to offer a robust service to other affiliates based on the same back-end. We-Send-It.com means smaller affiliates can now afford to make use of their subscriber lists without the need to install large backend systems or pay licence fees.